Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna’s affiliate marketing program and improve the Company’s ability to measure customer acquisition across its e-commerce channels.

Acceleration Partners will help Byrna develop an organic, creator-led content network spanning established personalities and micro- and mid-sized creators, with an initial focus on Instagram, Facebook and YouTube. The initiative will reach audiences including women, families, runners, commuters and outdoor consumers through creator-driven content showing how Byrna’s products can support personal safety at home, while commuting, during exercise and travel, and in outdoor settings.

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Acceleration Partners will also lead the relaunch and expansion of Byrna’s affiliate marketing program by recruiting new partners, including product review sites, editorial publishers and personal safety platforms.

Creator and affiliate activity will be measured across Byrna.com and Amazon, giving Byrna a more complete view of performance across its primary e-commerce channels and helping the Company refine partner incentives and marketing investments over time.

“One of our key near-term priorities is to make Byrna relevant and accessible to a broader set of consumers,” said Conn Davis, Chief Executive Officer of Byrna. “Acceleration Partners will help us do that by building a network of social creators who can show how Byrna fits into everyday personal safety needs and by relaunching our affiliate program as a more performance-based customer acquisition channel. These initiatives will work together to provide a more targeted and measurable way to reach new audiences, while giving us better visibility into which partners, messages and audiences are driving engagement and sales.”

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Byrna has historically built awareness through national radio, podcasts and partnerships with prominent media and self-defense personalities. These channels have helped educate consumers about the less-lethal category and establish Byrna’s core customer base, and they will remain an important part of the Company’s marketing mix. The expanded creator strategy is intended to complement these channels and relationships by presenting Byrna in more specific, everyday personal safety contexts.

The initiative is expected to roll out in phases, beginning with creator onboarding and affiliate partner recruitment, followed by initial campaign launches and ongoing optimization ahead of the 2026 holiday season.