Brand Networks Expands Aimy with AI-Powered TV Advertising, Built on Comcast’s Universal Ads API

Aimy, a conversational AI cross-channel media buying platform brings premium video inventory to small and mid-sized businesses with AI-powered simplicity.

Brand Networks, an Augeo company and leader in AI-powered advertising solutions, announced a new capability within its Aimy platform that democratizes TV advertising for small and mid-sized businesses (SMBs). Powered by Comcast’s Universal Ads API, Aimy enables advertisers to plan, launch, and measure premium connected TV (CTV) campaigns directly within the Aimy platform — making it possible for SMBs to access premium video available through Universal Ads at an unprecedented scale and price point.

Aimy is one of the first AI ad buying assistants for TV ads, giving SMBs access to the same high-value TV environments once reserved for the world’s biggest brands. Through Universal Ads, Aimy advertisers can reach up to 90% of U.S. households, combining premium brand-safe video inventory with AI-driven automation to deliver performance and efficiency never before available to local businesses.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“For too long, TV has been out of reach for small businesses without big budgets, creative teams, or media buyers,” said Mike Garsin, CEO of Brand Networks. “With Aimy and Universal Ads, we’re removing those barriers. Now any business — from a neighborhood coffee shop to a regional franchise — can launch premium TV campaigns with the same ease as a social ad.”

Aimy’s TV advertising capabilities include:

• AI-Powered Campaign Setup: Aimy automatically recommends targeting, creative, pacing, and optimization based on a brand’s goals, freeing small teams from manual setup.
• Integrated Performance Reporting: View Universal Ads campaign results alongside other digital and social metrics for a single, clear view of ROI.
• Premium Video: Access to extensive premium video supply via Universal Ads, including more than 15 major publishers, including: A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“Advertisers of every size want TV-level reach with performance-grade simplicity,” said James Borow, VP of Product & Engineering, Universal Ads. “The Universal Ads API is giving developers the power to build products like Aimy, and we are so excited to see how it can help small businesses that so often power local communities.”