Boomi Recognized as an Exemplary Vendor in the ISG Buyers Guides™ for Data Integration and Master Data Management 2025

Boomi, the leader in AI-driven automation, announced it has been named an Exemplary Vendor in both the ISG Buyers Guide for Data Integration and the ISG Buyers Guide for Master Data Management 2025.

In these independently published reports from ISG Software Research, a division of ISG (Information Services Group), Boomi was recognized as a Leader across multiple evaluation dimensions, including Product Experience, Capability, Customer Experience, and Validation.

Marketing Technology News: MarTech Interview With Chris Golec, Founder and CEO at Channel99

Customer Experience and Validation

The ISG Buyers Guide assessments are widely used by enterprise technology buyers to evaluate market-leading software solutions. Boomi’s placement in both guides reflects its commitment to delivering a unified, AI-ready platform that helps organizations reduce data complexity, integrate fragmented systems, and accelerate business outcomes.

“Boomi’s recognition as an Exemplary Vendor across both data integration and master data management is a clear reflection of the trust our platform enables,” said Mani Gill, VP of Product for AI & Data at Boomi. “With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution.”

Highlights from the ISG Buyers Guides include:

• Exemplary Vendor in Both Categories: Boomi is a top-rated vendor in both Data Integration and Master Data Management (MDM).
• Leader in Product Capability and Experience: Boomi achieved Leader status for enterprise-grade capabilities, validation, and customer satisfaction.
• Real-Time AI Integration: ISG Software Research noted Boomi’s strengths in real-time, AI-powered integration pipelines that go beyond legacy batch ETL.
• Multi-Domain MDM: Boomi’s support for customer, product, supplier, and asset data unification was cited as a key differentiator.
• ROI Transparency: The platform’s transparency in ROI frameworks and lifecycle support stood out in a competitive field.

These recognitions affirm Boomi’s role in enabling enterprises to connect everything and automate anything — from applications and data to APIs and AI agents. With more than 25,000 customers worldwide, Boomi remains a trusted partner for modern, scalable, and secure agentic transformation.