Azira Wins ‘Best Location Based Marketing Platform’ Award for Redefining How Marketers Reach Consumers

Azira, a global consumer insights platform, announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough Awards, underscoring the company’s innovation in real-world location data and omnichannel marketing performance.

The MarTech Breakthrough Awards spotlight the most innovative leaders, technologies, and platforms transforming the marketing, sales, and advertising industries. This year’s program drew thousands of nominations from more than 15 countries.

Azira’s end-to-end platform was recognized for transforming how brands reach and engage consumers by combining real-world behavioral insights with precision targeting, seamless activation, and real-time attribution. With addressability rates of 80–90%—far surpassing the industry average—Azira enables marketers to reach high-intent audiences with greater accuracy and transparency across mobile, CTV, and desktop environments.

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

“Marketers win when they have the right data, delivered with clarity, context, and speed,” said Gladys Kong, CEO of Azira. “Being named Best Location Based Marketing Platform validates why global brands rely on Azira — our ability to turn complex data into usable insights that deliver measurable results. From precise audience targeting to accurate attribution, we help marketers transform real-world behaviors into smarter strategies and stronger ROI.”

Azira’s marketing capabilities are designed for performance at every stage of the campaign lifecycle:

• Audience Insights that allow marketers to leverage privacy-compliant location, demographic, and behavioral data to build high-intent mobile audiences.
• Precision Targeting to deliver higher performance by segmenting audiences with advanced tools to deliver personalized, contextually relevant messaging.
• Omnichannel Activation to drive higher ROAS by reaching consumers across mobile, desktop, and CTV through Azira’s integrated DSP.
• Real-Time Measurement to provide an unprecedented level of clarity into campaign performance, foot traffic, and conversions to optimize effectiveness.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

A standout example of Azira’s impact can be seen in its recent collaboration with amsterdam&partners to help reshape the perception of Amsterdam as a tourist destination. The “Renew Your View” campaign used Azira’s location insights and attribution technology to alleviate overtourism in the city center by highlighting lesser-known attractions in the surrounding areas. By combining precise privacy-compliant audience targeting with real-time visitation insights, the campaign reached travelers across six key inbound markets: Belgium, Germany, France, the UK, Spain, and Italy. The results were impressive:

• Over 18 million impressions generated across a four-month period.
• More than 150,000 visitors directed to 10 less frequented attractions, with over 57,000 unique visits.
• Rich insights on visitor behavior to fuel future tourism strategies.

“MarTech Breakthrough celebrates marketing innovation at its best—and this year, Azira delivered,” said Steve Johansson, Managing Director, MarTech Breakthrough. “Their integrated approach, turning real-world insights into campaigns that are both precise and measurable, made them the clear winner for Best Location Based Marketing Platform.”

This honor marks the latest in a series of industry recognitions for Azira, following honors from G2 and Data Breakthrough. As the company continues to expand into DOOH, enhance its data capabilities, and raise the bar for transparency and ethics, it is focused on a single mission: To help marketers make smarter decisions with accurate, actionable, and accountable location data.