Azerion Launches Hawk DSP in US, Hawk Announced as Partner for Scope3 Agentic Media Platform

Azerion’s cost-effective DSP comes to the US, makes curated audiences available to Scope3’s customers.

Azerion, the international, publicly listed adtech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the sell side at the most competitive rates available, delivering more for each dollar.

Hawk’s cutting-edge technology and innovative solutions play an important role in the ongoing success of OMG’s Outcomes business.”
— Amit Maniar, Head of Solutions, Global Investments at Omnicom Media Group

Hawk leverages Azerion’s background as a leading sell-side curation provider to offer curated inventory based on publisher signals at no added cost. It is the only DSP to offer cost-effective curation, omnichannel capabilities, global reach and geo-based targeting.

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“Hawk fundamentally changes the economics of programmatic for the better,” said Matthew Newcomb, regional director of Azerion in the US, UK, and APAC. “By providing curation at a fifth of the cost of alternative DSPs, we give advertisers access to the most relevant and performant audiences and inventory while putting more of each dollar toward working media.”

Scope3, the platform powering safe, sustainable growth in media and advertising, launched its Agentic Media Platform on March 13. It allows publishers, ad tech platforms, curators and agencies to create agentic media products that leverage AI agents and custom algorithms to deliver more effective media buying for brands.

Hawk is a launch partner of the Agentic Media Platform, as its curation abilities and competitive rates align with Scope3’s vision for a more transparent and efficient advertising ecosystem.

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“We partnered with Azerion because we share the vision of a collaborative, efficient supply chain with easy-to-use, affordable tools to help buyers drive sustainable growth,” said Brian O’Kelley, Co-Founder and CEO of Scope3. “The Hawk DSP, built on top of the Scope3 “greenstream”, is a perfect way for advertisers to drive omnichannel performance without worrying about high costs.”

“Hawk’s cutting-edge technology and innovative solutions play an important role in the ongoing success of OMG’s Outcomes business,” said Amit Maniar, Head of Solutions, Global Investments at Omnicom Media Group. “We greatly appreciate their forward-thinking partnership and the added value they bring through strategic collaborations and market expansion.”

With its roots in sell-side curation, Azerion is poised to help advertisers get the most relevant audiences possible on every channel with maximum efficiency. By partnering with Scope3, it will help advertisers drive sustainable growth and efficient performance at scale.