Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.
Gravite, known for its innovative SDK technology and expansive direct in-app inventory, offers seamless access to premium sources. This aligns perfectly with Axis’s mission of delivering high-quality, targeted ad placements. Through this partnership, Axis will leverage its strong demand-side platform to better monetize Gravite’s inventory, providing advertisers with a highly engaged audience and delivering impactful results.
Marketing Technology News: MarTech Interview with Michael Nilsson, CEO and founder of AddEvent
With this collaboration, Gravite joins the growing list of partners directly trading with Axis, gaining access to premium inventory sources, exclusive partnerships, and custom integration options. While Gravite connects directly to Axis programmatic platform, advertisers using Axis’s connector will still have access to Gravite’s inventory.
Marketing Technology News: What Makes for an Authentic Brand in 2024? Tips and Thoughts by Leading B2B Marketers
“We are thrilled to partner with Gravite, a company renowned for its innovative technology and high-quality inventory. Gravite’s direct SDK and connection to first-party sources are exactly what our demand needs. By working with Gravite and providing a one-hop solution between us and the source, we are able to drive better advertising performance and outcomes.”
Ann Tarasewicz, CEO, Axis
“Partnering with Axis enables us to scale our inventory monetization efforts. Our technology has always focused on offering the best monetization opportunities to our publishers, and Axis’s demand capabilities resonate with our mission. Together, we’re confident this will open new opportunities for both publishers and advertisers.”
Gonzalo Penas, Demand Partnerships, Gravite
Axis is a multi-product AdTech company specializing in programmatic advertising. Its flagship product, the Axis technological middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the best-suited advertising partners, Axis simplifies partnership acquisition and trading, allowing clients to optimize their campaign performance. The company also offers its own SSP and Prebid Wrapper, Pubcircle.
The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities first appeared on PressRelease.cc.
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities first appeared on Web and IT News.
The post Metatek-Group Ltd. Announces Approval of All Resolutions at 2026 Annual Meeting first appeared…
Anthropic received a directive from the U.S. government on a Friday evening in June 2026.…
The Federal Reserve delivered its clearest signal yet that interest rates may head higher next…
Shenzhen pulses with the clatter of factories. Here, in China’s hardware capital, a new workforce…
The Pacific Ocean has begun to stir once again. Warm waters are spreading eastward. Winds…
Chris Caldwell didn’t arrive at Brinker International with grand pronouncements about artificial intelligence. He started…
This website uses cookies.