Appcast Launches Recruiting Industry’s First Programmatic Search Advertising Solution

The company’s new, automated solution, Appcast Search Ads, empowers employers to efficiently reach job seekers via search platforms and track performance from click to hire

Appcast, the leading recruitment marketing platform powered by programmatic, announced the launch of Appcast Search Ads, the recruitment industry’s first programmatic search solution. Building on over a decade of pioneering programmatic technology for the job board ecosystem, Appcast is now expanding its capabilities into search advertising. Appcast Search Ads enables employers to reach high-intent audiences for hard-to-fill roles and pay only for completed applications. Appcast Search Ads is a new lever within AppcastOne, Appcast’s talent engagement platform, and represents an evolution of the company’s existing search solution.

“While the job board channel remains a critical channel for fulfilling hiring needs, it simply cannot meet every employer’s hard-to-fill needs – Appcast Search Ads closes that gap,” said Kelsey Krater, chief platform officer at Appcast. “Without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes and is fueled by continuous, conversion-focused optimization.”

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Appcast Search Ads allows employers to engage high-intent candidates, build greater awareness among their talent audience, and drive greater efficiency from their overall recruitment marketing strategy – a “rising tide effect.” In fact, employers who use search advertising via AppcastOne typically see 20% more total applies. Appcast Search Ads enables employers to:

• Convert high-intent candidates for the hardest-to-fill jobs: Employers can layer in search ads to engage and convert a new pool of active job seekers, without overhauling their existing recruitment marketing strategy.
• Pay for outcomes, not activity: With Appcast Search Ads, employers only pay when a candidate applies. That means budgets go further, and every dollar is tied to real, measurable results.
• Leverage full-funnel visibility, from click to hire: While most search advertising solutions stop at the click, Appcast Search Ads tracks the entire candidate journey, from click to hire. When paired with Appcast’s automated quality tracking, employers can see a 15% reduction in the cost to get a qualified candidate and 25% reduction in time-to-fill. In addition, employers receive clear, actionable insights that help them understand what’s working and support data-driven decisions when adjustments are needed.
• Drive traffic where it’s needed most: Instead of spreading budget across all open roles, this smarter approach to search prioritizes the roles that matter most – so applications go to the roles that employers most urgently need to fill.
• Conversion-focused optimization: A built-in feedback loop in the search channel continuously learns what’s working and adjusts along the way, helping employers attract more of the right candidates over time.

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“We’re delighted to bring the power of our programmatic technology to more job advertising channels, like search,” said Appcast CEO Matt Molinari. “This solution helps our customers connect with a critical audience of job seekers, track and justify spend of job ads, and drive hiring outcomes with the greatest speed, efficiency and ROI.”