AMS and VideoAmp Announce Strategic Collaboration Advancing Cross-Channel Targeting and Measurement with AI-Driven Patented Technology

AMS (Active Media Services), the global independent media solutions company, is excited to announce a new relationship with VideoAmp, a leading tech-first measurement company for linear, CTV and digital advertising. VideoAmp’s suite of offerings will enable several product initiatives that will enable AMS clients to strategically reach and measure custom audiences across the full video landscape.

AMS (Active Media Services), the global independent media solutions company, is excited to announce a new relationship with VideoAmp, a leading tech-first measurement company for linear, CTV and digital advertising. VideoAmp’s suite of offerings will enable several product initiatives that will enable AMS clients to strategically reach and measure custom audiences across the full video landscape.

“VideoAmp has an amazing combination of scale, speed, and technical integrations, allowing us to be even more strategic in how we plan and buy video. We can compare custom audience CPMs to traditional demo CPMs to see what we’re really getting for our clients.” – Alex Sapoznikov, CIO of AMS

AMS Technology will leverage VALIDTM, VideoAmp’s big data and technology engine comprising their viewership footprint, industry-leading identity graph and patented clean room technology across the entire company, including XACTV, Involved Media, and Active International.

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“By bringing VideoAmp’s custom audiences to linear we have a common currency and a true effective CPM across all video,” said Alex Sapoznikov, CIO of AMS. “VideoAmp has an amazing combination of scale, speed, and technical integrations, allowing us to be even more strategic in how we plan and buy video. We can compare custom audience CPMs to traditional demo CPMs to see what we’re really getting for our clients. It’s finally all bought and measured in one place.”

“We are thrilled for AMS to be ‘Powered by VideoAmp,’ as they deliver customized, actionable audiences across broadcast, cable, and streaming,” said Josh Hudgins, CPO of VideoAmp. “Our work with AMS speaks directly to our mission of transparent media measurement, and we’re excited to see how they employ our suite of APIs to drive innovation in their product offering.”

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“We are excited to present this solution to our clients, including Omaha Steaks and Quicken, to showcase how the integration of VideoAmp’s advanced measurement technology with AMS’ solutions will enhance our ability to connect with custom audiences across the video ecosystem,” said Kristi Tropp, SVP, Managing Director, Involved Media USA.