Amperity Named a Leader in 2025 IDC MarketScape for Retail Customer Data Platforms

The evaluation was based on several criteria including real-time personalization, generative AI and data activation, as well as company vision & strategy.

Amperity, a AI-powered customer data cloud, announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The evaluation was based on several criteria evaluating CDP solution capabilities, including real-time personalization, generative AI and data activation, as well as company vision and strategy.

“Retailers today are navigating increasingly complex data environments, with fragmented sources and rising expectations for personalized experiences,” said Ornella Urso, research director at IDC. “Amperity’s platform is built to address these challenges head-on, combining patented identity resolution, data governance and embedded AI capabilities to help enterprise retailers unify and activate their customer data at scale. Its focus on enabling both technical and nontechnical users through tools like AmpAI, focusing on compliance and operational flexibility, positions Amperity in the Leaders Category in this year’s evaluation.”

Retailers like Accent Group, Brooks Running, Citizen Watch, Dr. Martens, JB Hi-Fi and SPARC Group use Amperity to power personalized customer experiences, improve engagement across channels and accelerate business growth. By unifying customer data into accurate, actionable profiles, these brands can deepen loyalty, boost marketing performance and move faster in a changing retail landscape.

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“It’s incredibly rewarding to see our product strategy and execution recognized,” said Tony Owens, CEO at Amperity. “Retailers are navigating massive change – from shifting consumer behavior to the rise of AI and growing demand for personalization. Amperity is helping brands build the data foundation to meet this moment. We believe being named a Leader by the IDC MarketScape reflects the impact we’re making in unifying customer data, activating insights and turning data into business value.”

Amperity recently launched its Identity Resolution Agent and Chuck Data, two AI-powered innovations designed to help enterprises unify customer records at scale and accelerate time-to-insight. The Identity Resolution Agent uses machine learning to dynamically match and merge fragmented customer data, while Chuck Data is an AI assistant that lives in the terminal and enables data engineers to build customer tables, resolve identities and tag PII using natural language prompts – without manual coding or orchestration.

Download a complimentary excerpt of the IDC MarketScape: Worldwide Retail Customer Data Platforms to learn more about why Amperity was recognized as a Leader.

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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Amperity’s Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.