Amazon #1 Bestselling SEO Author Matt Diamante Shares Marketing Mindset Insights on Off the Press Podcast

HAMILTON, ON – Matt Diamante, founder of HeyTony, a multi-million dollar SEO and digital marketing agency, and Amazon #1 bestselling author of Get Found, recently appeared as a featured guest on Off the Press, a podcast dedicated to helping writers and creators navigate the world of publishing and book marketing.

In the episode, Diamante spoke candidly about his journey from performing in a local band — where he developed early grassroots marketing instincts through door-to-door CD sales and street-level promotion — to building one of Canada’s leading SEO agencies and authoring a widely praised book on search engine optimization. He drew a direct line between those scrappy beginnings and the marketing philosophy he brings to HeyTony and his educational work today.

“I think it’s kind of selfish if you have a message and you keep it to yourself,” said Diamante. “Whether it’s music, a book, or a business — your job after you’ve created the thing is to promote the thing.”

The conversation explored why so many artists and authors resist self-promotion, how to reframe marketing as a creative act rather than a commercial one, and practical strategies for building an audience without a big budget. Diamante also shared unconventional content ideas — including filming every stage of the book writing process on a smartphone — that helped him grow a following of over 500,000 across social media platforms.

“Marketing is all about AB testing. There’s no fail — there’s only that’s one way it didn’t work. Let’s explore other ways,” Diamante noted during the episode.

Diamante’s book, Get Found, reached #1 on Amazon in the SEO category and serves as the foundation for his growing suite of educational products, including the HeyTony Insiders membership community and his popular Rank Week live training events. With over 30,000 students taught and 15+ years of SEO experience, Diamante has become one of the most recognized voices in practical, accessible search optimization.

The full episode is available now on YouTube

About Matt Diamante

Matt Diamante is the founder and CEO of HeyTony, a digital marketing and SEO agency based in Hamilton, Ontario, serving 100+ clients with a team of 25+ specialists. He is the Amazon #1 bestselling author of Get Found, an SEO educator with 30,000+ students, and a daily content creator with 500,000+ followers across TikTok and Instagram. Learn more at heytony.ca.

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Address:236 Pritchard Rd
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State: Ontario
Country: Canada
Website: heytony.ca