Alorica Strengthens Investment in Sanas to Cement Leadership in AI-Powered CX Innovation

Alorica Inc., a global leader of digitally-powered customer experience (CX), announced its participation in Sanas’ latest $65 million Series B funding round, reaffirming its commitment to AI innovation. In 2022, Alorica became an early investor and strategic partner of Sanas, offering its clients first-to-market, exclusive access to Sanas’ breakthrough AI linguistic technology. Since then, Alorica has led the way in advancing multilingual interactions for brands and their customers globally, setting the standard for AI-driven CX excellence.

“Alorica recognized the potential of Sanas’ technology early on. While others are just now adopting real-time speech transformation, we’ve spent over two years refining and optimizing its application to enhance agent performance and customer engagement,” said Mike Clifton, Co-CEO, Alorica. “By continuing to invest in Sanas, we strengthen our leadership in AI-driven solutions to ensure our clients benefit from the most advanced speech enhancement technology available.”

As Alorica has perfected its integration of this technology over the years, it has elevated customer interactions, improving clarity, trust and efficiency across industries. For example, by refining speech patterns, agents can converse more effectively with customers, leading to better, stronger interactions and lower churn rates. Additionally, this system has resulted in increased workforce productivity, driving higher call conversion rates, smooth handoffs and better overall business performance.

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Early adopters of Alorica’s accent harmonization technology have seen tangible improvements in customer engagement, agent efficiency and revenue growth, including:

• 18% reduction in Average Handle Time (AHT)
• 70% decrease in call transfers for a fast-growing food ordering startup
• 12% reduction in call disconnections for a leading insurance provider
• 50% increase in conversion rates and 42% improvement to sales transfer for a global hospitality brand
• 40% boost in sales for a top food delivery service
• 96% agent adoption rate, improving Employee Satisfaction (ESAT)

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“Alorica isn’t just investing in technology—we’re constantly looking for ways to transform the industry,” said Max Schwendner, Co-CEO, Alorica. “Through our partnership with Sanas, we are delivering real results and giving our clients a competitive edge in an industry where hesitation means falling behind. With tech, timing is everything—if you’re late, you’re obsolete. That’s why we stay ahead, ensuring our clients get access to the best CX capabilities even before our own industry catches on. As a pioneer in next-generation CX solutions, Alorica remains committed to leveraging AI advancements like Sanas now and into the future.”

“We wouldn’t be here without Alorica’s leap of faith over three years ago,” said Sharath Keshava Narayana, Co-founder and President, Sanas. “As our very first customer, they believed in us, showed patience and helped us refine our technology since then. Their early investment and industry expertise have been instrumental in shaping how AI elevates customer interactions. We’re beyond grateful for their continued partnership and excited to keep innovating together.”