Allison Worldwide Names Industry Veteran Hank Kosinski as Chief Creative Officer and Chief Marketing Officer

Allison Worldwide, a Stagwell (STGW) agency, announces the appointment of Hank Kosinski as Chief Creative Officer and Chief Marketing Officer.

An award-winning global creative leader, Kosinski brings more than two decades of experience in developing iconic campaigns and shaping brand positioning for some of the world’s leading companies, including Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, Pfizer – among many others.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Kosinski joins Allison on Oct. 1 from WPP’s VML, where he served as executive creative director. He also previously was a partner and executive creative director at Gardner Nelson + Partners in New York. Earlier in his career, he served in leadership positions at Goodby, Silverstein + Partners, Lowe; Merkley, and McCann.

“Hank is a proven force who knows how to help clients turn creative into business results and transformative narratives into strong engagement with audiences worldwide,” said Ray Day, Allison executive chair and Stagwell vice chair. “His addition to Allison Worldwide is another example of our dedication to every client’s success with a world-class team delivering world-class results.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

At Allison, he will lead all creative, client-work ideation and agency marketing and thought-leadership, reporting to Allison CEO Jonathan Heit.

“I’m thrilled to join Allison Worldwide at such a pivotal moment,” said Kosinski. “The agency’s commitment to uniting creativity with innovation is inspiring, and I look forward to collaborating with this talented team to turbocharge our next chapter of growth.”