Afiniti Appoints Jerome Kapelus as Chief Executive Officer

Afiniti, Inc., a global customer experience and artificial intelligence provider, announced that Jerome Kapelus has been appointed Chief Executive Officer. Mr. Kapelus succeeds Hassan Afzal, who will continue to support Afiniti in a strategic advisory role.

Mr. Kapelus is a seasoned operations and financial executive with over 25 years of experience leading, scaling and transforming high-growth technology companies. Most recently, he was President of PWCC Marketplace, where he led the business’ integration and transformation following its acquisition by Fanatics, Inc. Previously, he served as Chief Financial Officer of TCGplayer, overseeing significant revenue growth and operational improvements before its sale to eBay. Kapelus also served as Chief Financial Officer of Quartet Health, where he played a key role in rapidly scaling and operationalizing the business.

Marketing Technology News: MarTech Interview with Eric Stine, Chief Operating Officer @ Sitecore

“It is an honor to lead Afiniti and its tremendously talented employees as CEO,” said Kapelus. “I would also like to express my deep gratitude and appreciation for Hassan’s leadership and dedication to Afiniti, both in the last two years as CEO and in the many years before that as a key architect of our unique and patented technology. Thanks to his efforts, Afiniti is now positioned to expand its market presence and achieve sustainable growth at scale. I look forward to building on his legacy by continuing to invest in cutting-edge AI technologies that bring tangible value to Afiniti’s customers and empower them to optimize their customer experience.”

Marketing Technology News: How to Use Conversion Data to Enhance Top-of-funnel Marketing

“Jerome is an experienced, operationally focused leader with a knack for innovative solutions that encourage transformation and drive growth,” said David Flannery, President of Vista Credit Partners and Chairman of Afiniti’s Board of Directors. “He has been an excellent addition to Afiniti’s leadership team and is a natural choice to lead the company through this important next phase of its journey.”