Adswerve Appoints Tom Zawacki as Chief Executive Officer

Leadership marks Adswerve’s next phase of growth at the intersection of AdTech and MarTech

Adswerve, a leading data, media, and technology consultancy operating at the intersection of AdTech and MarTech, announced the appointment of Tom Zawacki as Chief Executive Officer. His appointment marks the company’s next phase of growth as brands and agencies navigate accelerating data complexity, AI-driven innovation, and rising expectations for measurable marketing performance.

Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. Most recently, he served as Chief Growth Officer at Acxiom and previously as President of Enterprise Solutions at Data Axle. Throughout his career, Zawacki has helped clients translate their business objectives into sophisticated data and technology solutions that drive measurable results.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

“Adswerve earned deep trust from our clients as we’ve stood firmly at the intersection of technology and performance since our inception,” said Clint Tasset, co-founder of Adswerve. “As the lines between AdTech and MarTech continue to blur, Tom’s leadership ensures we build on that foundation while evolving into an even stronger strategic operating partner. His ability to connect innovation, strategy, and execution makes him the right leader for our incredible team.”

As CEO, Zawacki will advance Adswerve’s position as a strategic partner for marketers and agencies seeking to harness disruptive innovation with discipline and clarity. His focus will center on helping clients compete in a predictive marketing environment, where data, artificial intelligence, and human expertise must work in concert to deliver sustained business impact.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

“I am so honored and thankful,” Zawacki said. “It is an amazing time in our industry as brands and agencies are entering a new era of marketing. Over the years, we’ve worked together to address business disruption caused by the internet, social, mobile, and other innovations. Once again we’re faced with a generational business transformation moment, as we strive to meet the new requirements and opportunities presented by the emergence of AI. I can’t think of a more talented and passionate community to do that with than the team at Adswerve.”

Adswerve’s entrepreneurial culture of collaboration and continuous learning has earned recognition as a Built In 2026 Best Places to Work award winner. The company remains committed to investing in its people as the core driver of innovation, client success and long-term growth.