Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth

Leading measurement and analytics company Adjust announced the beta launch of Adjust Growth Copilot, a first-of-its-kind app growth partner. Adjust’s new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers instantly access performance insights across channels, campaigns, and KPIs — helping them optimize strategies and boost revenue.

“This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions,” said Andrey Kazakov, CEO of Adjust.

“The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,” said Andrey Kazakov, CEO of Adjust. “We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.“

Marketing Technology News: MarTech Interview with Travis Clinger, Chief Connectivity & Ecosystem Officer @ LiveRamp

Flattening the funnel to insights and action

Adjust Growth Copilot is redefining workflows by:

• Turning reporting into insights: Ask precise business questions and instantly get clear answers — including sources — helping monitor performance and quickly spot anomalies.
• Boosting team productivity: Growth Copilot connects directly with existing tools, making data easily accessible, improving efficiency, and helping teams collaborate better.
• Providing asynchronous decision-making aligned with the advertiser’s goals.

Marketing Technology News: Beyond the Brand In-Housing Hype: A No-BS Guide to What Actually Works

A new class of AI for a new kind of challenge

Unlike AI for content, design, or coding, Adjust’s Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell.

“Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones,” said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. “What is really exciting is that this is just a glimpse of what’s to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.”

“Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions,” added Kazakov. “Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers’ goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.”