AdImpact Launches AdMo+ Platform

AdImpact, a leading advertising intelligence company, announced the launch of AdMo+, an expansion of its existing television intelligence platform designed for the evolving political landscape.

AdMo+ integrates AdImpact’s advertising spend data, rate data, and creative analysis, including the industry’s largest ad catalog of over 1.6 million unique creatives across all 210 US markets, into one platform.

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Built for the increasing convergence of linear and streaming television, AdMo+ enhances AdImpact’s CTV offerings with the introduction of the industry’s first CTV ad alert system and zero share reporting across linear and CTV environments, enabling campaigns to identify competitive gaps in real time. These capabilities expand upon AdImpact’s CTV Intelligence, the most comprehensive CTV coverage available in the political marketplace.

The new platform features a significantly faster dashboard experience, integrated Cook Political Ratings, ZIP code and congressional district breakouts, a Custom Query Tool for advanced data exploration, traffic validation tools and a customizable airing log. By eliminating fragmented workflows and manual reporting, AdMo+ provides campaigns, agencies, and media buyers with a single source of truth for political advertising intelligence.

“Streaming television is projected to see the biggest increase in spending during the 2026 midterms, so political campaigns need a platform designed for the new media mix,” said John Link, SVP of Data at AdImpact. “By combining real-time streaming alerts, seamless comparison between linear and digital TV activity and comprehensive market coverage, AdMo+ gives advertisers the intelligence they need to move faster and compete more effectively at scale.”

“In the fast‑moving political landscape, our clients win when they have data and analysis to make informed decisions,” said Bradley Perseke, Partner, GMMB. “Unified spend, creative, and CTV data in one dashboard makes that possible.”