Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a recognised leader in Digital Out-of-Home (DOOH) advertising.

The acquisition strengthens Adform’s global omnichannel platform by adding deep local market expertise and high-quality DOOH capabilities in one of Europe’s most advanced programmatic markets. Together, Adform and Splicky will expand service offerings for existing and new clients, enabling more effective activation of previously fragmented channels while delivering stronger local support, greater operational scale, and a more unified omnichannel buying experience.

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As advertisers increasingly seek transparent and integrated ways to reach audiences across channels, the combination brings together Adform’s global technology with Splicky’s local market leadership. Advertisers and agencies will benefit from the ability to plan, activate, and optimise DOOH inventory with the same intelligence, transparency, and data-driven approach used across display, video, audio, CTV, and additional formats on the Adform platform.

As a subsidiary of Goldbach Group AG, one of the largest advertising marketers in Switzerland, Splicky has been the preferred partner for programmatic access to proprietary inventory across the Goldbach and Tamedia portfolios. Working with close to 200 customers, Splicky has built deep, long-standing partnerships with agencies and advertisers across the region. Its strong publisher relationships and DOOH expertise complement Adform’s global scale, advanced technology, and end-to-end media buying platform.

Troels Philip Jensen, CEO, Adform, comments: “First and foremost, the increased scale that this combination ensures is great news for our clients. We will accelerate our capabilities, presence, and partnerships to the benefit of both Splicky and Adform clients. The acquisition strengthens our position in the DACH region, adds important digital out-of-home capabilities, and accelerates our strategy of expansion into high-growth emerging channels. Splicky brings deep local expertise, trusted publisher relationships, and a strong service-driven culture that aligns well with Adform.”

Christoph Marty, CEO of Goldbach Group, comments: “I am pleased for Sven and his team to have found a new home in Adform, where everything revolves around ad tech and the ecosystem that is highly relevant for Splicky.”

Sven Ruppert, Managing Director of Splicky, comments: “We are now looking forward to writing a new chapter together with Adform. In this new setup, we will continue to focus on innovation and close customer relationships on the ground. In addition to a complementary geographic footprint, we share a common vision: to offer European advertisers a first-class alternative to large American technology companies.”

Closing of the acquisition is subject to usual closing conditions, which Goldbach and Adform are actively working on, and is planned to take place on December 31, 2025.

Adform is the most powerful and safe media buying platform built for game changers. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.