ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation

This launch sets the stage for the company’s upcoming Innovation Keynote and a transformative leap beyond traditional automation—turning business goals into cross-channel campaigns that deliver immediate results

ActiveCampaign, a leading marketing automation platform, introduced Active Intelligence, a new user experience that deeply integrates AI across every part of the platform to make marketing faster, smarter, and more intuitive. From automations to a conversational workspace, autonomous agents, and performance insights—Active Intelligence is the system-wide intelligence engine behind it all.

More than just marketing assistance or automated workflows, Active Intelligence enables true AI-first marketing orchestration—a fundamentally new approach where marketers set their goals, and the system builds and adapts high-performing, cross-channel campaigns in response.

Launched ahead of ActiveCampaign’s biannual Innovation Keynote on May 28, Active Intelligence is the future of marketing automation and marks a major step forward for the category. During the keynote, ActiveCampaign will share how its customers are already unlocking new levels of efficiency, creativity, and growth through autonomous AI orchestration.

“Incorporating ActiveCampaign’s AI into my workflow has been one of the most transformative changes I’ve made as a business owner. As a solopreneur, I care deeply about personalization and voice—and now, I’m creating better content in a fraction of the time,” said Amy Chinitz of Spark Joy New York. “It’s not just about writing faster. It’s about having a partner in the creative process that understands my brand, adapts to my audience, and helps me scale without losing my identity. Since making the switch, I’ve tripled my sales volume. I’m now focused on what else I can unlock with this momentum.”

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Additional innovations will also be revealed during the company’s keynote, including:

• The debut of 12+ AI agents: ActiveCampaign is introducing a growing set of AI agents that empower marketers, business owners, and agencies to move from idea to execution faster, regardless of experience level. For example, the Brand Kit agent instantly applies a business’ brand identity for on-brand messages, templates, and images, the Suggested Segments agent identifies how to take action on high value customer segments, and the AI Automation agent creates true 1:1 experiences with personalized content and messaging that maximize conversions. ActiveCampaign’s agents work autonomously to help users imagine what’s next, activate campaigns across channels, and validate performance in real time.
  
  
• New WhatsApp capabilities for automated global messaging: ActiveCampaign announced native WhatsApp Messaging following its recent acquisition of Hilos, enabling customers to reach over 2.4 billion users on the world’s third-largest social network. Marketers can seamlessly integrate WhatsApp into cross-channel workflows alongside email and SMS, with real-time reporting and segmentation to deliver personalized communication at scale.
  
  
• Expanded SMS features to drive faster, smarter conversations: Recent updates make it easier than ever to launch and scale SMS. With AI-generated SMS/MMS campaigns, the ability to register dedicated phone numbers, and a conversational inbox that’s coming soon, businesses can deliver timely, personalized messages without technical lift.
  
  
• Wix partnership, and a smarter, connected ecosystem: A new integration with Wix syncs customer data from a suite of Wix products (sites, forms, stores, bookings, and events) into ActiveCampaign to trigger real-time automations. ActiveCampaign will preview the broader ecosystem evolution powered by Model Context Protocol (MCP) and Agent-to-Agent (A2A) technology, where AI tools will think and act together. It’s a future of marketing that is intelligent, connected, and co-created—unlocking a new level of performance for businesses and partners alike.

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“We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them. It doesn’t just automate tasks, it understands goals, makes real-time decisions, and evolves strategies based on performance,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “This isn’t AI for AI’s sake. It’s purposeful innovation that helps small teams accomplish what once required entire departments—and that levels the playing field for businesses everywhere.”