accesso and Six Flags Extend 20-Year Ticketing Partnership with New 5-Year eCommerce Agreement

accesso Technology to Support Growth and Guest Experience Across 42 Six Flags Venues in North America

accesso Technology Group, the premier technology solutions provider to leisure, entertainment and cultural markets worldwide, announces the renewal of its longstanding partnership with Six Flags Entertainment Corporation through a new five-year agreement for the continued use of the accesso Passport^® platform. The renewed contract, commencing January 1, 2026, continues the use of accesso eCommerce ticketing across the portfolio of Six Flags’ theme and water parks in North America, now totaling 42 properties following the company’s merger with Cedar Fair in July 2024.

This milestone renewal celebrates over 20 years of ticketing partnership and collaboration between accesso and Six Flags, a relationship that began in 2006. Since then, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world’s largest regional theme park operators, driving revenue via benchmark level conversion rates and optimizing basket size while delivering a modern digital user experience.

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The accesso Passport eCommerce suite delivers a robust, intuitive platform built to handle massive scale across daily ticket sales, season passes, memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with accesso.

Commenting on the renewal, Brian Witherow, CFO of Six Flags Entertainment Corporation, said:

“Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks.”

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Reflecting on the renewal, Steve Brown, CEO of accesso, said:

“Six Flags is a flagship client for Accesso, and we’re pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow.”

Under the terms of the agreement, accesso continues as the exclusive online ticketing platform for Six Flags through December 31, 2030, notwithstanding Six Flags’ one time option to terminate the agreement on December 31, 2027, providing notice is given no later than twelve months in advance of this date.