Orum Achieves 36% Conversion Rate With Idomoo Personalized AI Video

Orum delivered an unforgettable end-of-year experience for its users with a hyper-personalized video campaign powered by Idomoo’s Lucas AI Video Creator. By transforming individual data into an exciting, shareable showreel, the campaign gave customers a dynamic way to relive their biggest sales wins.

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“Idomoo’s AI video technology allowed us to produce an incredibly high-quality, engaging personalized experience. This is something we could not have achieved with a traditional approach to video production,” said Sarah Reece, Director of Demand Gen, Orum.

The videos showcased unique user achievements, seamlessly weaving in a wealth of customized stats — from the number of calls made to how they compared with users nationwide — into a compelling visual narrative. The campaign had impressively high engagement, including viewers watching their videos more than once and sharing their year in review across social media, Orum’s top goal for the campaign.

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A look at the numbers:

• 36% conversion rate on the core CTA
• 523% higher click-through rate compared to past emails
• 96% video completion rate

“Our users achieve amazing results, and we wanted a special way to recognize their hard work,” said Sarah Reece, Director of Demand Gen at Orum. “Idomoo’s AI video technology allowed us to produce an incredibly high-quality, engaging personalized experience for our customers at scale. This is something we could not have achieved with a traditional approach to video production. User engagement with the campaign was 5x what we normally see via email and social. Pretty sure that means they loved it.”

“A year in review is one of the most effective ways to boost loyalty because it focuses entirely on the customer’s own success,” said Yotam Ben Ami, Idomoo CMO. “By integrating Lucas into the workflow, Orum was able to rapidly launch an exciting campaign that clearly resonated with their audience. The phenomenal engagement and share rates are a testament to what happens when you combine personalized data with AI-driven video.”

Designed to simplify complex video production while prioritizing accurate, on-brand output, Lucas handles everything from scripting to post-production, using simple prompts like text, docs and webpages.