Marketing Technology News: Idle data is as good as no data
New research from Nitro, the global leader in AI-powered PDF, eSign, and document automation solutions, reveals a widening gap between enterprise AI ambition and day-to-day work reality. A survey of 1,300+ enterprise leaders—from frontline managers to the C-suite—shows AI is a high or critical priority. While 85% of executives report they have already deployed it across some or all of their organization, only 54% of managers rate AI as a high priority and barely half say it’s reached their own teams.
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“Delivering time and cost savings securely at scale is the struggle. When 96% of companies still manage documents and workflows manually, their employees lose a day or more of productivity every week.” – Cormac Whelan, CEO, Nitro
AI Deployment is Strong. Productivity is Not.
At the manager level, 52% say their department has deployed AI across several or all workflows, but despite more AI, manual workload hasn’t shrunk. 84% of executives estimate the typical employee spends six+ hours weekly on manual document tasks, with 41% estimating 11–15 hours. And 96% of organizations still require print-sign-scan workflows for at least some documents.
“Deploying AI may seem like the easy part in 2026,” says Cormac Whelan, CEO of Nitro. “Delivering time and cost savings securely at scale is the struggle. When 96% of companies still manage documents and workflows manually, their employees lose a day or more of productivity every week. It’s because most investment has been in general-purpose AI tools that aren’t built to handle the complex document processing, workflows, and work surfaces of today’s modern business environment.”
Marketing Technology News: Idle data is as good as no data
Even with AI, “The State of AI in Document Workflows” survey confirms complex document processing remains largely manual. Nitro is solving this with Nitro Automate, its intelligent document automation solution that embeds enterprise-grade document processing directly into the AI agents, automated workflows, and custom applications organizations already use. It eliminates high-volume, repetitive document work and turns manual tasks into scalable, automated operations.
The Standalone AI Problem
AI can’t close the productivity gap when it’s locked outside core tools. Among managers and directors, 37% say their primary AI usage is standalone, essentially copying and pasting between ChatGPT or Claude and their document stack. Only 12% have achieved end-to-end workflow automation, where multiple steps trigger automatically.
Tool sprawl compounds the problem. 72% of organizations use six or more distinct document tools; 31% use 11 or more. The result is a near-universal push for consolidation: 95% of executives say their organization is actively evaluating consolidation or has it on the 2026 roadmap, and 75% of managers are considering or actively evaluating consolidation in the next 12 months.
C-Suite Wants Better AI Over Lower Costs
For C-suite executives, the single biggest reason to switch document vendors is better AI and automation, followed by integration with existing tech stacks and stronger security and compliance controls.
The manager’s view tells a slightly different story. Cost leads, followed by security and AI capabilities, suggesting that while the C-suite is buying on capabilities, middle management is still feeling day-to-day budget pressure.
“For decades, this industry ran on the same rules with the same large and expensive incumbents. Today, AI provides the opportunity to rewrite these old ways,” Whelan says. “Modern platform approaches, APIs, and AI should be the catalyst executives need to incite change. Adding AI is not the sole answer; it should be part of a bigger strategic shift. To see lasting gains, organizations need automation and AI built into the workflows and systems people already use every day.”
Security Remains Top AI Barrier
Security and trust concerns remain the top barrier to AI deployment, cited by 49% of executives and 54% of managers. Over half of executives are very or extremely concerned about employees processing sensitive documents through AI. That concern is warranted: 55% of managers confirm that sensitive documents are going through consumer AI tools, yet only 43% report having a clear, enforced AI policy for document processing.
The post 84% of Executives Prioritize AI—So Why Are Employees Still Losing a Full Day a Week to Manual Document Tasks? first appeared on PressReleaseCC.
84% of Executives Prioritize AI—So Why Are Employees Still Losing a Full Day a Week to Manual Document Tasks? first appeared on Web and IT News.
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