800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution

800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data.

It’s hands-down one of the most powerful tools I’ve used to manage my marketing clients.

As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. 800.com’s platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what’s working and cut what’s not.

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“Today’s businesses can’t afford to waste budget on underperforming campaigns,” said Tom English, VP of Marketing at 800.com. “By integrating with Google, Meta, and Bing, we’re giving customers the tools to attribute leads accurately and make smarter marketing decisions.”

Unlock Real-Time Campaign Insights

With 800.com’s integrations, businesses can:

• Track calls from Google, Meta, and Bing Ads
• Assign unique tracking numbers to campaigns or ad groups
• Use Dynamic Number Insertion (DNI) to match calls to specific ads
• Monitor call volume, duration, recordings, and quality
• Analyze campaign performance directly in the 800.com dashboard

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These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2:

“It’s hands-down one of the most powerful tools I’ve used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.”

Quick and Easy Setup

Integrations can be enabled in minutes via the 800.com dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns.