800.com Launches Google Ads Integration to Connect Calls with Campaign ROI

800.com, a cloud-based call tracking provider trusted by over 45,000 small businesses, announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions.

We’re thrilled to help our customers connect phone calls directly to ad performance, something that’s typically costly or complex with traditional providers.

More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, 800.com users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads.

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“For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills,” said Tom English, VP of Marketing at 800.com. “We’re thrilled to help our customers connect phone calls directly to ad performance, something that’s typically costly or complex with traditional providers.”

Key Benefits of the 800.com + Google Ads Integration:

• Track inbound calls generated by Google Ads campaigns in real time
• Attribute phone calls to specific campaigns, keywords, and landing pages
• Identify top-performing ad copy and targeting strategies
• Create seamless customer experiences using call-only or call-extension ads

With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what’s working—and make better decisions about where to invest their marketing dollars.

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Easy Setup in Minutes

Connecting 800.com with Google Ads is simple. From the 800.com dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the 800.com dashboard under “Call Tracking.”

“This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance,” said Christina Reynolds, Brand Marketing Manager at 800.com.

800.com continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools.