July 24, 2024

So, you want your website to become a powerhouse that will help you get found on Google? Then you’ll either need to hire an SEO services agency or do it yourself. Let’s assume you have the determination to give it a shot before contracting the work out to an agency. Let’s also assume that you know the basics and are just trying to find the right tool(s) for your needs and budget. Now, let’s dive into the tools, outline the pros/cons, and find the right tool(s) for you.



SEMRush is one of the best SEO tools on the market. Their powerful tool allows you to conduct keyword research, find new ideas to optimize on-page SEO, analyze your competitors, track your rankings, and so much more. They have a vast library of resources, blogs, and other useful information to help you better understand, plan, and build your SEO. 

Starting at $119.95/mo makes SEMRush a bit pricey for beginners and small businesses just starting out. But its complete list of features and resources makes it a valuable tool that can help you on your journey of search rankings domination.


Ubersuggest is the brainchild of famous marketer Neil Patel. His tool allows you to perform keyword research, find backlinks, track your rankings, and more. I personally use this tool because it is user-friendly and easy to understand. Neils’s site contains countless articles related to SEO and marketing.

The Ubersuggest tool starts out at only $29/mo making it the most affordable SEO tool on the list and is perfect for saving money while getting the job done. 


Just like the others, Ahrefs allows users to track their rankings, conduct site audits, and explore keywords. Ahrefs also offers a great selection of blogs and resources to help expand your SEO knowledge as well as courses.

Starting at only $99/mo this is a great option for beginners and experts.


Google Search Console

The Google Search Console is an absolute must-have tool. It provides information on crawls and indexing. You can use Google Search Console to ensure that your web pages are indexed which is vital for SEO.


The best part about it is that Google Search Console is free to use. All you need is a Google account and you’re ready to go!

Interesting Related Article: “What is an SEO audit? What is a competitor analysis?

4 Powerful SEO Tools first appeared on Web and IT News.

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